What benefits do I get if I register a China trademark?

If you have your trademark registered in China, it will be protected by the China trademark laws as a China registered trademark. As the owner of a China registered trademark, you can at least enjoy the following rights:

  • prevent others from registering identical or similar trademarks in China on similar goods/services;
  • prevent others from using your trademark or similar trademark in China on similar goods/services;
  • prevent unauthorized products bearing your trademark or similar trademark from crossing the China border.

In practice, major distributors or sales agent in China will require their suppliers to have their trademarks registered or at least filed in China in order to avoid any risk that your products may infringe any others’ trademark rights in China. Having your trademark registered in China could bring you more business opportunities in China and make you look more professional.